If you’ve been wondering about my generation…
A lot of the analysis of my generation has been off the mark. Usually, pundits will get distracted by the fact that we’re growing up with ubiquitous Internet access, then pontificate about cyber-this, virtual-that, and gadget obsessions. The Internet is definitely influencing my generation, but not quite in the way everyone’s thinking.
We’re living in a time where you can get almost anything, anywhere, at any time. We’ve witnessed unprecedented material wealth and the manifestation not only of every product imaginable, but also seemingly every variation. It’s overwhelming. We’re very much an Ecclesiastes 1:9 generation: there’s very little new from modern industrial and commercial processes that will impress us or hold our attention for very long, because it’s essentially the same thing repackaged. In response, my generation is demanding everything that’s original and simple. Bigger, faster, and cheaper aren’t appealing because we can already get big, fast, cheap things whenever we want them. We know we can readily get precisely what we want at an instant (provided we can afford it), so we’re constantly looking for the very best and original things we can find. But there’s more to it than this.
Once we’ve amassed the original, pure elements, we take it one step further: we mix them together to build new things that reflect our independent identities. It’s a tired example, but it’s very true: we are the Starbucks generation. Debates about coffee quality and corporate vs. indie aside, Starbucks starts with fresh brewed coffee (not instant), adds fresh cream (or soy, or half-and-half, but never powdered anything), then optionally finishes with concentrated syrups. By contrast, the last generation would have settled for freeze dried coffee, premixed with non-dairy creamer and three or four generic artificial flavorings mainly because you can make it in the microwave in one minute. This does not appeal to my generation. We don’t see the point in getting something pre-processed, mass-marketed, and shrink-wrapped when we can get the real stuff and make our own for little more effort. Hence, you see lots of (often crappy, but sometimes good) independent entertainment, shared photos, and mashups both on the Internet and in music.
Of course, there are inconsistencies and hypocrisies (not everyone can afford to always eat organically, we tend to rely on certain conveniences, etc…) but the overall attitude is there. What this means for the built environment will be very interesting and something I will delve into soon.
You may not agree with me, but hey, “I’m just being real with you.”
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